Vavagaa (literally meaning trend) to originate and disseminate content emanating from day-to-day experiences of women (and men) on issues related to gender equality. The aim is to engage average women and men in defining their own notion gender equality based on their everyday life experience relation informed by tradition and modernity aspirations for transformation with which to navigate and negotiate individual and collective norms fostering dignity of both genders to propel them through the 21st century.